Research Field: 08.00.11 – Marketing
 

Research Topic: Development of Differentiated Marketing Strategies: The Case of JSC JV "UzBAT"
 

Academic Supervisor: Sanjar Azimkulovich Eshmatov, Doctor of Economic Sciences (DSc), Tashkent State University of Economics.
 

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In today’s interactive and dynamic market environment, every company must deeply understand its customers and adopt tailored approaches to meet their needs. In this regard, Deberdiev Anvar, a doctoral student at the ISFT Institute, has dedicated his research to innovative marketing approaches.
 

Through his topic, “Development of Differentiated Marketing Strategies: The Case of JSC JV UzBAT, he aims to develop effective marketing solutions under real market conditions and propose them as tools to enhance competitive advantage.